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Slide 3 Copyright 1999 Prentice Hall 19-3 Decisions in International Marketing Looking at the Global Marketing Environment Looking at the Global Marketing Environment Deciding Whether to Go International Deciding Whether to Go International Deciding Which Markets to Enter Deciding Which Markets to Enter Deciding How to Enter the Market Deciding How to Enter the Market Deciding on the Global Marketing Program Deciding on the Global Marketing Program Deciding on the Global Marketing Organization Deciding on the Global Marketing Organization Slide 4 Copyright 1999 Prentice Hall 19-4 Looking at the Global Marketing Environment The International Trade System The World Trade Organization and GATT Regional Free Trade Zones Slide 5 Copyright 1999 Prentice Hall 19-5 Economic Environmental Factors Countrys Industrial Structure Countrys Industrial Structure Subsistence Economies Subsistence Economies Raw Material Exporting Economies Raw Material Exporting Economies Industrializing Economies Industrializing Economies Industrial Economies Industrial Economies Income Distribution Slide 6 Copyright 1999 Prentice Hall 19-6 Political-Legal Environmental Factors Government Bureaucracy Government Bureaucracy Attitudes Toward International Buying Attitudes Toward International Buying Monetary Regulations Monetary Regulations Political Stability Political Stability Slide 7 Copyright 1999 Prentice Hall 19-7 Cultural Environmental Factors How Customers Think About and Use Products How Customers Think About and Use Products Business Norms and Behavior Business Norms and Behavior Cultural Traditions, Preferences, and Behaviors Cultural Traditions, Preferences, and Behaviors Slide 8 Copyright 1999 Prentice Hall 19-8 Deciding Whether to Go International Reasons companies might consider International expansion: Global competitors attacking the domestic market, Foreign markets might offer higher profit opportunities, Domestic markets might be shrinking, Need an enlarged customer base to achieve economies of scale, Reduce dependency on any one market, Customers might be expanding abroad. Global firms face several major problems: Variable exchange rates, Unstable governments, Protectionist tariffs and trade barriers, Corruption.

companies are continuously improving their products, expanding into foreign markets and becoming Global Firms. Hum-free contactorsdesigned to provide customers with a good nights sleep.Manual overrideto set output to.

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industries are now safe from foreign competition. Free Program Buku Pemasaran Philip Kotler Edisi 13wham Office 365 Keeps Disconnecting To Outlook 2016 For Mac Automation Studio 64 Bits Download Eragon Pc Game Crack. Copyright 1999 Prentice Hall 19-1 Chapter 19 The Global Marketplace PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong Slide 2 Copyright 1999 Prentice Hall 19-2 Global Marketing Into the Twenty- First Century Global competition is intensifying and few U.S.